Kathryn Lancioni is an internationally recognized expert in the field of public relations. With more than 25 years of experience in the industry, Ms. Lancioni has a unique appreciation and understanding of its dynamic landscape working as a journalist, public relations executive, communications strategist and college professor.
Over the past several decades Ms. Lancioni, has helped dozens of domestic and multi-national companies conquer their market research, branding, public relations and investor relations challenges. She has worked with media at the highest levels, taken companies public on the New York Stock Exchange, directed global communications program, counseled clients through monumental crises and relaunched lagging brands.
Starting with her earliest days in the field, Ms. Lancioni has been continually challenged to help companies discover their competitive edge. She has empowered start-ups to realize unexpected target markets, developed insightful growth-minded strategies for beleaguered brands and constructed out-of-the box communication programs for global powerhouses.
From the mid 1990s to early 2000s, Ms. Lancioni had the opportunity to work for some of the world’s leading PR agencies including: Edelman, Ogilvy and Weber-Shandwick. After nearly on the agency side, she moved into the corporate arena advising both emerging and established organizations. From 2001-2006, she led the global communications and investor relations program of PanAmSat. In 2006, she launched Communication Insights, a communications consultancy providing strategic guidance and support to a variety of domestic and global organizations.
Simultaneous to her industry work, Ms. Lancioni has been teaching the nuances of public relations to students in colleges and universities across the United States. She has served on the faculty of Farleigh Dickinson University, Montclair State University, Rutgers University, Seton Hall University, St. John Fisher College and William Paterson University. She has guest lectured at Columbia Business School, Cornell University and Rutgers University, as well as been the featured speaker at several national conferences. Her articles about the communications field have been published in several national and regional magazines. She serves on the Advisory Council of Entrepreneurship at Cornell University and on the Advisory Board of the Market Research Center in the Stillman School of Business of Seton Hall University.
Ms. Lancioni is the author of three books: Communication Research, Public Relations: The Changing Global Landscape and The Practice of Public Relations, all published by Kendall Hunt.
She earned a Bachelor's of Science in Communications from Cornell University and a Master's of Science in Journalism from the Graduate School of Journalism of Columbia University.
- M.S. in Journalism, the Graduate School of Journalism of Columbia University
- B.S. in Communication from Cornell University
- Communications Research, 2nd edition. Publisher: Kendall Hunt.
- Public Relations: The Changing Global Landscape. Publisher: Kendall Hunt. Being released: Fall 2020.