Seton Hall was found to be one of the "Most Trusted Universities" in a recent nationwide survey conducted by Morning Consult, a decision intelligence company that defined trust as the belief that an institution will do the right thing.
Seton Hall ranked #36 among all universities nationally, sixth among Catholic universities nationally and second only to Princeton in New Jersey.
"Seton Hall's success is rooted in the power of this place to change destinations and transform lives," said Joseph E. Nyre, Ph.D., president of the University. "Since 1856, the University has delivered on its Catholic educational mission through all manner of social upheavals, including wars, economic depressions, political crises and pandemics. We are pleased to see that the survey results reflect the trust our University has earned over more than 165 years."
The Morning Consult Most Trusted Universities report measures public trust in the top 135 doctoral research universities featured in the U.S. News' 2022 Best National University Rankings and explores how trust varies among diverse groups and different types of institutions.
According to Morning Consult, the main survey was conducted June 11-15, 2022, among a representative sample of 11,050 U.S. adults, with an unweighted margin of error of +/-1 percentage point. An additional survey was conducted June 13-24, 2022, among 1,000 high schoolers ages 16 to 18, with an unweighted margin of error of +/-3 percentage points. Universities are sorted by net trust, or the share of respondents who said they trust each brand to do the right thing "a lot" or "some" minus the share who said "not much" or "not at all."
According to the Morning Consult author of the study, Rahul Choudaha, "brand awareness is one of the key determinants of trust in universities. Those that made our Most Trusted list exhibit a high level of brand awareness owing to a variety of factors including longevity, highly regarded faculty, successful alumni and public engagement…."
Choudaha also notes that "Trust is one of the leading metrics of a university's overall brand health. Our data shows that employers (54 percent) and students (56 percent) are even more likely to say that trust will play an important role in a university’s reputation in the future."