From left to right: Linda Karten, Anthony Liptak, Pegeen Hopkins, Dan Kalmanson, Patricia Nardone, and Lorraine Joyce. Not pictured: Bessie McNamara.
Seton Hall's Department of Public Relations and Marketing received five awards from two different national program competitions: the 33rd Annual Educational Advertising Awards, sponsored by Higher Ed Marketing Report, and the 2017 Collegiate Advertising Awards.
The Collegiate Advertising Awards program honors higher education marketing professionals nationwide for excellence in their advertising, marketing and promotional efforts. The Educational Advertising Awards acknowledges the best in educational advertising and marketing across the country.
"We are pleased to accept these national awards because they reflect the high caliber of marketing, advertising and design work that our office creates to showcase the high caliber of academic programs that the University offers," said Associate Vice President for Public Relations and Marketing Dan Kalmanson.
Members of the team who worked on the winning projects include Dan Kalmanson, Linda Karten, Pegeen Hopkins, Lorraine Joyce, and Anthony Liptak.
One project that received two awards was an advertising series developed by PR and Marketing in collaboration with the branding agency Lipman Hearne, which worked with the University on its rebranding efforts. The ad series, titled "Suddenly the World Opens," won a gold award in the 2017 Collegiate Advertising Awards and a silver award in the Educational Advertising Awards.
"This ad series reflects the idea that the universe is open for students, that new insights and areas of discovery are available at Seton Hall. Both undergraduate and graduate students have numerous resources and opportunities to accomplish great things here," said Pegeen Hopkins, director of publications and university editor.
Another piece that received two awards was a brochure for the College of Communication and the Arts undergraduate program designed by the publications staff. The brochure won a silver award in the Collegiate Advertising Awards and a bronze award in the Educational Advertising Awards. The brochure is used at open houses and other recruitment events, and features a unique folded-cross design with a removable Seton Hall magnet in the center.
"The brochure reveals a relevant cross shape that symbolizes and modestly underscores Seton Hall's Catholic mission and defines a unique academic experience at the College of Communication and the Arts. The removable magnet component within the brochure was intended to communicate a call-to-action for students to become a part of the Seton Hall experience. When the brochure is disposed of, the user removes the magnet and is left with a piece of Seton Hall as both a reminder and an invitation," said Anthony Liptak, university designer.
The Educational Advertising Awards also awarded a silver award to the University Advancement annual report, entitled "Countless Stories to Tell," created by the Publications team and MRAKdesign. It highlights various ways the greater Seton Hall community engaged with the University over the past year.
In addition to the awards received by Public Relations and Marketing, the College of Communication and the Arts received a gold award from the Collegiate Advertising Awards for a flipbook the school created in collaboration with branding studio Trillion. It is an interactive and informative piece that details different aspects of the college, such as its programs, majors and career opportunities.
"I'm so thrilled these pieces and the talented teams who worked on them were recognized by the Collegiate Advertising Awards. As a college with an affinity for the arts and design such as ours, it is important to us that our materials be both informative and creative," said Deirdre Yates, dean of the College of Communication and the Arts.
Enrollment Management also received a merit award from the Educational Advertising Awards for its recruitment brochure, "What Great Minds Can Do," created by the outside communications agency Spark451, in collaboration with Enrollment Management.
In addition to the 2017 awards, the Public Relations and Marketing Department has been recognized with 11 awards in the previous four years from the two national competitions.