If you've set your sights on strengthening your social media skillset this year, but you were unable to enroll in Seton Hall's online Certificate in Social Media courses in January, another opportunity is about to come your way.
The certificate program, offered by University's Division of Continuing Education and Professional Studies (CEPS), will run again March 22-May 14, 2021. Focused on skill building in social media, the program consists of two courses designed for different levels of familiarity.
The Foundation course in Social Media is for true beginners interested in navigating top-tier social media platforms including Facebook, Instagram and Twitter. The Advanced-Skills course is designed for managers and strategists who are already engaged with popular platforms and want to better use social media as part of their digital strategies. Students looking to place directly into the Advanced-Skills course must have already taken the Foundation course or must complete a short pre-assessment.
The program is designed for students to work at their own pace during the eight week schedule. Students who complete either course successfully will be eligible for a University Certificate in Social Media.
Both courses are led by Associate Professor Dan Ladik, who teaches social media marketing in the Stillman School of Business and was a member of the Social Media Team for the 2014 NY/NJ Super Bowl Host Committee. The Advanced-Skills course is also taught by industry professionals from LinkedIn, VaynerMedia and Today’s Business.
"Social media continues to be the main news source for the majority of consumers, but it has evolved to be so much more. It is more like oxygen or blood for a business than a 'nice to have,'" says Ladik. "We were headed in this direction pre-pandemic, but now its unavoidable. Those businesses who have the social connections, regardless of whether or not a customer purchases in-person, will survive the COVID-19 era."
Whether you want to enhance your education, expand your skillset or pursue new interests, Continuing Education has opportunities for you to explore. We provide superior programs and training in cutting-edge subject areas and trending topics, either on campus, off-site or online. Continuing Education, with its diverse offerings of credit, non-credit, degree, professional certificate and training programs, helps job-seekers and truth-seekers alike learn what works to enhance their lives, improve our world and achieve success in their careers. Our programs are taught by distinguished University professors and leading practitioners in the field. Schedules are flexible and designed for the working professional or the adult student with a busy life. We offer corporate and small business training, small group and independent learning.