Market Research

The undergraduate certificate in market research is made up of a total of 12 credits (four, 3 credit courses). The certificate prepares students for careers in marketing or market research that focus on the collection, analysis and implementation of market research insights and data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of projects incorporating the Market Research Center at the Stillman School of Business.

Resources:

Curriculum

Students will be required to take each of the following 2 courses
Course ID	Course Name	Offered
BMKT 2601	Principles of Marketing	Fall & Spring
BMKT 3611	Marketing Research	Fall & Spring

Students must complete 2 of the following courses:

Course ID	Course Name	Offered
BMKT 4612	Qualitative Market Research	Fall
BMKT 4634	Marketing Metrics	Spring
BMKT 4699	Directed Research/ Marketing	With Approval
BITM 3740/BMGT 4560	IT Project Management	Fall
BMGT 4560	Product Management	Fall & Spring
BMKT 3744 BITM 3744	Business Intelligence	Spring
BMKT 4633	Product Management & Development	Fall
COPR 2135	Public Relations Research	Spring/Fall
BMKT 4640	Building & Maintaining Strong Brands	Periodic
BMKT 4641	Competitive Intelligence	Periodic

Undergraduate Catalogue
Academic Calendar
Course Exam Schedules

How to Apply?

When enrolled in the final course to complete the Market Research Certificate requirements, please click below and complete the application form.

Application Form

Want to Know More?

Adam Warner
Director, Market Research Ctr.

adam.warner@shu.edu

Stephen Pirog
Chair, Department of Marketing

stephen.pirog@shu.edu